book review · Communication · Leadership

‘The Power of Visual Storytelling’


The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter

My rating: 5 of 5 stars

Ever wondered how to craft the perfect message with images and video? Ekaterina Walter and Jessica Gioglio, experts in the fields of social media give sage advice on not only the prominence of most platforms we use today, but offer colorful stats, pictures and current events to help empower and encourage you to use visuals to tell your story.

TPVS highlights stats and advice on how to use the following social media:

*Pinterest
*Facebook
*Instagram
*Twitter
*Tumblr
*Vine
*YouTube
*SlideShare
*LinkedIn

For instance, Pinterest is a site where you randomly “pin” pics. However, if you want to engage your followers, try using strong images that connect well with your audience while also holding true to your brand.

Same with SlideShare. “Users upload presentations, webinars, Word and PDF files, tag them and share them on SlideShare”(p.92). SlideShare is basically a visual LinkedIn, so your audience will more than likely be professionals in their field and you will need to keep slides simple and creative for them.

I truly recommend this important book because it thoroughly explains how you should market based on social media platform.

View all my reviews

*Book received for my unbiased review from McGraw-Hill through Netgalley

Book Details:

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Published:(2014) McGraw-Hill

Authors: Ekaterina Walter and Jesica Gioglio

ISBN: 978-0-07-182400-2

 

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