“61% of consumers read online reviews before making a purchase decision.”-eConsultancy.com
How competitive are consumer sites like Amazon, Banes and Noble, Kobo and others- as it concerns your blog?
Now, I read somewhere(can’t think of the site!) that most consumers just read reviews on Goodreads and Amazon before making their purchases. This makes sense because social media basically drives the internet now and people congregate where “groups” are and Goodreads in particular, have discussion groups, quizzes, and book giveaways daily.
Amazon is also a huge consumer site where many people will see your book review.
The question is, will people read the review on your blog?
For years I have reviewed books and other online writings via my WordPress blog, but it wasn’t until a couple of years ago, that I finally took my blog seriously by revamping SEO, using images more, engaging more with other writing communities and book bloggers.
There was even a time I got tired of reviewing because it takes time and energy and it is done for free!
Connecting with other bloggers, having great images and design on your site and even using SEO in creative and strategic ways, can earn you a decent following and revive a dead review blog.
Another idea would be to direct people to your blog from consumer sites.
When I review a book on Goodreads and Amazon, I put a little note at the bottom asking the consumer to join my blog if they want more reviews.
In fact Kimberly Grabas wrote an excellent article about authors looking for reviews on their book, however her information is perfect for book bloggers wondering if book blogging is slumping in a coma.
In sum, book reviewing itself is not dead. People still want to know if a book is worth their dollars so they will look at reviews. In this fast scan generation they may only look at the star ratings and pass though…
If writing reviews is your passion, don’t give up. People still like reading your opinion of a book!
~The Write Web